SOLARWOOL brand officially settled in Xiaohongshu: opening a new chapter of sustainable fashion with natural luxury

On April 28, 2025, the clothing brand "SOLARWOOL" (SOLARWOOL), a clothing brand focusing on high-end natural materials in Shanghai, China, launched the brand's official Xiaohongshu account "Shanghai SolarWool" (Xiaohongshu number: 42904541075, Link https://www.xiaohongshu.com/user/profile/67d62d4d000000000a03f96d?xsec_token=YBaTk0cMrnYkQ_plL--szRWjQ4q6Gi3cXkdFLLh9FIiAU=&xsec_source=app_share&xhsshare=WeixinSession&appuid=5ee0ade50000000001004193&apptime=1747893206&share_id=0770ac61815e401fa41daf8cb62875c3&share_channel=wechat&wechatWid=f97804a07a759b2bac7e9fcd9e50b3c8&wechatOrigin=menu) is officially online. As a cutting-edge brand with the core concept of "Nature-Inspired Luxury Philosophy", Solang will leverage the Xiaohongshu platform to have an in-depth dialogue with the new generation of consumers and convey the ingenious aesthetics and sustainable lifestyle of Merino wool.

In the name of nature, reinventing the "true aesthetics" of high-end clothing Solang was born out of awe of nature's gifts. Since its inception, the brand has focused on Australia's finest merino wool, using the process principle of "zero over-processing" to create all-season clothing that is both light and warm. Each Solang piece is made of ultra-fine merino wool, combined with the knitting techniques inherited by intangible cultural heritage craftsmen, while retaining the natural breathable and antibacterial properties of wool, while giving the clothes a cloud-like skin-friendly touch. The brand firmly believes that true luxury does not have to come at the expense of nature – from pasture-sourced to biodegradable packaging, Solang has built a complete green supply chain that balances fashion and ecology elegantly.

Founder's Message: Bringing Clothes Back to Their Natural Temperature In this fast-paced era, people are more eager than ever to have a genuine connection with nature. The founder of Solang brand said, "Xiaohongshu is a platform full of inspiration and dialogue, and we look forward to letting consumers feel the humanistic temperature behind the clothes through authentic content sharing. In the future, Solang will successively launch the "Wool Traceability Program" and the "Used Clothes Recycling Workshop", so that every piece of clothing can become a carrier of a sustainable lifestyle. About SOLARWOOL SOLARWOOL is a design brand focusing on top-quality merino wool apparel, with the core concept of "natural luxury", and is committed to providing all-weather wear solutions with comfort, functionality and environmental protection value for urban elites. The brand supply chain has passed GRS, OEKO, WOOLMARK, RWS and other certifications, and won the 2024 Asia Sustainable Design Award. Marketing Department

E-mail: info@solarwool.com

Official Little Red Book: Shanghai Solang SolarWool